by michaelneelsen | Jul 20, 2013 | Brand Storytelling, Storytelling, Storytelling For Business
By Michael Neelsen The human brain is hardwired to receive information in narrative form. If you wake up looking forward to wearing your new outfit to work and spill coffee on it, this thought might cross your mind: “My day just got off to a bad start.” This thought...
by michaelneelsen | Jul 8, 2013 | Brand Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing
By Michael Neelsen When was the last time you actually enjoyed watching a traditional corporate video? If you’re like me, it’s been a damn long time (if ever). So why do we keep making them? I’ll define what I mean by ‘corporate video’. A corporate...