Watch this awesome video and tell us what you think … Roger Ebert in a recent post with this video asked, “Are social media creating something wonderful for the human race? Or are they the first step toward the formation of a Hive Mind?” Well Roger, we come down on the side of Awesome, Inspiring [...]
Content Over Aesthetic
I have recently been studying the works of the early Soviet film pioneers and their respective texts. While Sergei Eisenstein is the most remembered today, it’s important not to forget that he was but one member of an entire movement in world cinema history that took place in the USSR from 1910 to the mid-1930s. [...]
Turning Left When They Think You’ll Turn Right
“No scene that doesn’t turn.” Such is the motto of Robert McKee’s bible for storytellers, Story. Until I read his book a couple years ago and started hearing more and more screenwriters refer to “turns” and “reversals” and “turning left when they think you’ll turn right,” I had no idea how important a concept this [...]
NY – A Storm Story Without Words
Okay, I’m a little late to the party on this gem of a short film by Filmmaker Jamie Stuart. He’s receiving national attention for this short film he made about the recent East Coast blizzard. Stuart shot “Idiot with a Tripod” on December 26th…
Engage Your Audience With Stories
This post is a guest post by Roger Dooley, a writer, speaker and researcher in marketing, and in particular the use of neuroscience and behavioral research. This post was first published on PRSAY, the executive blog of the Public Relations Society of America (PRSA). By Roger Dooley I tend to be more of a consumer [...]
Tell Me A Story: How Video Ads Can Drive The Best Results Online
by Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better [...]
Mobile Video to Double Reach by 2013
$1.34 billion in revenues predicted by 2014 The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set [...]
Establish Trust With A Front Page Web Video
Putting a web video on page one of your website is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving visitors to your website a chance to see you the owner – face-to-face in a web video – will immediately begin to establish trust [...]
- Turning Left When They Think You’ll Turn Right
- Get Ready. You No Longer Own Your Website.
- 5 Things Video Will Replace in Your Business
- Video Marketing And What It Will Do For The Restaurant Owner
- How Social Media Has Redefined “Celebrity” And Made It Free for the Taking
- Social Media: Frightening? Inspiring? Revolutionary?
- Content Over Aesthetic
- Turning Left When They Think You’ll Turn Right
- NY – A Storm Story Without Words
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Engage Your Audience With Stories
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