StoryFirst Media

by Anupam Gupta Successful online advertising isn’t just about the channel — from search to display to video — it’s about storytelling. When ads incorporate narrative elements, they increase interaction rates and the audience’s willingness to consider the product, react, or even move towards a purchase. Savvy advertisers know that nothing tells a story better [...]

Here at StoryFirst we share every day our belief that telling your story via web video makes a big difference in your business. It makes your website more human, more accessible, and more appealing. And, when engaged in your other communications channels your videos will improve the effectiveness of those as well. However telling stories [...]

Love this column by Grant Crowell over at REELSEO. If you enjoy Mad Men as much as we do at StoryFirst, you’ll love this read as well! By Grant Crowell at REELSEO … I was the first reporter to gleam this information from Matt Weiner, creator of the critically acclaimed TV show Mad Men at [...]

$1.34 billion in revenues predicted by 2014 The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of mobile phone users, but those numbers are set [...]

Putting a web video on page one of your website is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving visitors to your website a chance to see you the owner – face-to-face in a web video – will immediately begin to establish trust [...]

By Amy Porterfield Social Media Examiner There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works. In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat! Online video [...]

Interesting insight comparing social networks and online video engagement. Looks like more fuel for the Twitter-splosion. Also, notice even at the high point we’re not past 2 minutes. See for yourself here. Share and Enjoy:

Have you noticed that the number of companies now switching their operations online is increasing all the time? E-commerce is now overtaking regular means of trade in various sectors. If you want to maximize your profits online then it is essential that you understand and implement the latest techniques in internet marketing. In 2010 this [...]

By Kipp Bodnar, Social Media B2B Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the [...]

Google’s recently joined the storytelling bandwagon– they’re calling the campaign “Search Stories” and several of the stories are actually quite good. They’re compelling spots and the brand message is clear, fun and engaging. By telling a story – Google is the vehicle instead of the concentration – the audience can stay engaged and exposed to [...]