Why Video Marketing?
Video Marketing: Useful and Engaging = Attention and Conversion
At StoryFirst we share our belief and passion every day that storytelling via online video makes a big difference in your business. Here are a couple facts from ComScore to support our thinking:
- In September of 2010 83.9 percent of the total U.S. Internet audience viewed online video.
- 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per viewer. Over half of TV’s estimated audience of 300 million.
Your audience is watching videos online – are you reaching them? Engaging them? Currently advertisers spend only $1 in online video marketing for every $65 they spend on television, not to mention other marketing and advertising.
Online Video Builds Conversation and Community.
- Social media is about cultivating and participating in conversations and building communities.
- Video content fuels social media buy generating talk value and amassing communities.
Online Video is Engaging and Useful.
- Our videos tell stories that your audiences choose to engage, share, and discuss.
- We work with businesses and organizations to become publishers of online video content that your audiences will find engaging or useful.
Video Marketing Combining Storytelling and Marketing Savvy.
- We combine short-form documentary storytelling and marketing savvy to address marketing goals.
- Our storytellers are award-winning filmmakers, not commercial or corporate producers, and our marketing network is talented and rich in experience.
- We work with you to maximize audience engagement with your video content.
Our Approach: Simple, Scalable and Affordable.
- Simple for our clients to budget and produce.
- Affordably priced to allow for multiple stories or episodes.
- Targeted and adaptable to the popularity and reception of your audiences.
Living in the opt-in world we do today, the only way to get positive attention and convert it to action is to create great media and audience desired content that is relevant, informing, engaging and on-brand. Video marketing is an effective, efficient, and affordable path to positive attention.
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