by Dave Neelsen | Aug 9, 2010 | Content Marketing, Trends | Best Practices, Video Marketing
$1.34 billion in revenues predicted by 2014 The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of...
by Dave Neelsen | Jun 5, 2010 | Content Marketing, Social Media, Storytelling For Business
Below is an excellent recent post by Jay Baer from his blog Convince and Convert. It speaks volumes about the value of putting a plan first, not the tools. And, while Jay does not say it directly, his step #6: How Will You Be Human?, speaks directly to why your story...
by Dave Neelsen | Mar 3, 2010 | Content Marketing, Social Media, Trends | Best Practices, Video Marketing
Interesting insight comparing social networks and online video engagement. Looks like more fuel for the Twitter-splosion. Also, notice even at the high point we’re not past 2 minutes. See for yourself here.
by Dave Neelsen | Jan 11, 2010 | Content Marketing, Video Marketing
Over the course of December eMarketer weighed in with predictions for 2010 trends in several key areas. The following are a few highlights. Seven predictions from eMarketer CEO Geoff Ramsey. Ad dollars will continue to accelerate their move from traditional to...
by Dave Neelsen | Dec 10, 2009 | Content Marketing, Social Media
Facebook recently announced a series of changes to its platform, and the roadmap has a substantial impact on how brands approach building a Facebook presence. While changes to Facebook’s platform are nothing new, this is the first time the company has announced...
by Dave Neelsen | Nov 11, 2009 | Content Marketing
From: MarketingSherpa SUMMARY: Your marketing content library can be an incredible resource in lean economic times. You have opportunities to repurpose, reformat and reuse that content for new lead generation campaigns. We’ve collected five examples of clever content...