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Stop Making Corporate Videos!

by michaelneelsen | Jul 8, 2013 | Brand Storytelling, Storytelling For Business, Trends | Best Practices, Video Marketing

By Michael Neelsen When was the last time you actually enjoyed watching a traditional corporate video? If you’re like me, it’s been a damn long time (if ever). So why do we keep making them? I’ll define what I mean by ‘corporate video’. A corporate...

Social Media: Frightening? Inspiring? Revolutionary?

by michaelneelsen | Feb 20, 2013 | Social Media, Trends | Best Practices

Watch this awesome video and tell us what you think … Roger Ebert in a recent post with this video asked, “Are social media creating something wonderful for the human race? Or are they the first step toward the formation of a Hive Mind?” Well Roger,...

Mobile Video to Double Reach by 2013

by Dave Neelsen | Aug 9, 2010 | Content Marketing, Trends | Best Practices, Video Marketing

$1.34 billion in revenues predicted by 2014 The population of mobile video viewers in the US will grow nearly 30% in 2010 to reach 23.9 million, according to eMarketer’s forecasts. The still represents a reach of only 7.7% of the total population and less than 10% of...

Video engagement on social networks, a pattern emerges.

by Dave Neelsen | Mar 3, 2010 | Content Marketing, Social Media, Trends | Best Practices, Video Marketing

Interesting insight comparing social networks and online video engagement. Looks like more fuel for the Twitter-splosion. Also, notice even at the high point we’re not past 2 minutes. See for yourself here.
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