by Dave Neelsen | Oct 26, 2009 | Video Marketing
Thought I’d take a look at viral video this week to explore how the qualities that make a video a viral success can apply to making your business video a success as well. Obviously, the likelihood of your business videos going viral are slim, thought the same...
by Dave Neelsen | Oct 20, 2009 | Social Media
Marketers Will Find Themselves Making Moves They Don’t Want to Unless They Have a Real Strategy Two words: “reputational triangulation.” That’s our new reality in managing brands. This became obvious to me after spending countless hours talking...
by Dave Neelsen | Oct 15, 2009 | Social Media
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for...
by Dave Neelsen | Sep 29, 2009 | Social Media, Uncategorized, Video Marketing
Who has the time to watch all the viral youtube hits of the last few years? Well clearly it appears I do after recognizing nearly all of the top 100 greatest hits of YouTube cleverly packed into 4 Minutes: Which one puts the biggest smile on your face?...
by Dave Neelsen | Sep 26, 2009 | Social Media, Storytelling For Business, Uncategorized
How many papers do we print out, mark to be read later, or just put aside to get to when we have time? If we are lucky, we may find a chance to look at those papers at some point and if the authors are even luckier we might do more than quickly glance through them. At...
