by Dave Neelsen | Oct 24, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
When people talk about online video they typically talk about videos like this one, the Minnesota wedding entrance choreographed to the Chris Brown ballad Forever. The video was published July 19, 2009, and it now has nearly 30 million views. It had nearly 19 million...
by Dave Neelsen | Oct 22, 2009 | Content Marketing, Storytelling For Business, Uncategorized
It’s frustrating to watch the sheer number of marketers tell a great story, but repurpose that story the same way in all their media. Ian Alexander over at Eat Media constantly harps (and rightfully so) on the concept that the story you tell in print versus...
by Dave Neelsen | Oct 18, 2009 | Content Marketing, Storytelling For Business, Uncategorized, Video Marketing
The article below was featured in the latest issue of ContentWise. ContentWise is a monthly eZine that I would recommend for anyone interested in content marketing. Standard subscription is free. More and more businesses are using video as part of their overall...
by Dave Neelsen | Oct 4, 2009 | Storytelling For Business, Uncategorized
StoryFirst axiom – STORYTELLING ‘People respond to stories. The ability for your marketing to tell a story is vital in capturing the mind and the heart of your consumer’ American novelist Reynolds Price once said: “A need to tell and hear stories is essential to the...
by Dave Neelsen | Sep 29, 2009 | Video Marketing
Adding video can be the single best way to step-up your website. In a world where a search for “attorney” yields 260,000,000 (that’s 260 million!) results in 0.23 seconds, you have about that same amount of time to capture your visitors’ attention before...
