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B2B Video: Waters Customer Testimonial Campaign a Hit

by Dave Neelsen | Sep 28, 2009 | Video Marketing

“We wanted to bring new life to our brand message — The Science of What’s Possible,” says Clare Hovan, Manager of Global Branding and Advertising for Waters Corporation (Milford, MA). Clare and her team, headed up by Diane Meador, Senior Director of Worldwide...

12 oz. Stories

by Dave Neelsen | Sep 20, 2009 | Storytelling For Business, Uncategorized, Video Marketing

Cold beer, a few friends, and fun stories just seem to follow. Here’s a fine example from our friends at Shiner Brewery in Shiner, Texas of how pairing a few musicians and their great beers resulted in some very fun stories that capture viewers. The shared...

Keep Walking

by Dave Neelsen | Sep 18, 2009 | Storytelling For Business, Stuff We Like, Video Marketing

Looking for a well executed example of great storytelling that’s fun, engaging, and just plain works – over 103,000 views and spreading fast as of this posting – watch “The Man Who Walked Around The World”.  It’s a five-minute...
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